Recent CPG Projects
COTO Care
Curated in 2022, COTO Care was born from a clear, empowering mission: to make intentional, elevated self-care accessible to every woman, everywhere. Crafted with clean, natural ingredients made in the USA, the women-owned brand set out to transform daily routines into active wellness rituals—delivering luxury-grade body and soul care without the luxury price tag.
To bring this vision to life, COTO Care built a powerful omnichannel strategy from day one:
Direct-to-Consumer (DTC): Establishing an intimate digital home where customers could explore curated, mood-boosting bath soaks and customize their personal wellness routines.
Amazon Marketplace: Scaling nationwide reach and fast delivery for loyal self-care enthusiasts looking to replenish their favorite daily rituals.
Walmart eCommerce & Retail: Democratizing luxury by taking COTO Care from the screen straight onto Walmart store shelves—putting high-end, cruelty-free bath products within reach for millions of shoppers across the country.
By seamlessly bridging digital platforms with brick-and-mortar retail, COTO Care proved that a premium "Trade Up" self-care experience can be aspirational, inspirational, and genuinely accessible.
Brand Philosophy
We’re able to create products that help women because we’re made up of amazing women. Buying Women-Owned is both socially conscious and economically sound—investing directly in women's economic empowerment, gender parity in commerce, and overall economic growth.
The Story
We believe self-care shouldn't be passive—it should be an active, intentional choice. By taking care of yourself on purpose, you build the physical resilience and mental balance required to conquer your day.
Designed to heal and nourish both the skin and the soul, COTO Care ethically sources the finest ingredients from around the globe. Every bath salt and soap blends pure essential oils and botanical extracts with rich, skin-softening ingredients like milk bath and organic honey. The result is a transformative daily ritual that leaves you feeling restored, grounded, and deeply elevated.
Our Process
COTO Care is an elevated, women-owned lifestyle brand crafting premium personal care products for everyday active self-care. Ethically made in the USA using natural, vegan-friendly, and cruelty-free ingredients, COTO Care combines high-grade global sourcing—like essential oils, natural oils, milk baths, and organic honey—to heal, nourish, and revitalize both body and mind.
The Brand
When you use COTO products, you experience something you’ve never experienced before — you feel elevated as a result of it.
Brand Promise
COTO Care sits at the intersection of luxury and accessibility. We deliver curated, aspirational, and inspirational self-care experiences through a true “Trade Up” proposition—offering high-end, premium personal care at non-premium prices.
Brand Position
Active Self-Care: Purposeful rituals that restore physical energy and mental clarity so you can take on anything.
Ethical & Clean Sourcing: Non-toxic, cruelty-free, vegan-friendly products made in the USA with globally sourced natural ingredients.
Women-Owned & Led Empowerment: Driven by women, for women—investing in gender parity, economic empowerment, and vibrant communities.
Accessible Elevation: Delivering luxury-grade formulas, textures, and scents without the luxury price tag.
Brand Values
Portfolio
Initial Launch: 12 Core SKUs
The initial rollout centers on two primary bath product categories formulated around targeted wellness outcomes:
Product Categories:
Bath Soak Salts
Bubble Bath Salts
Targeted Benefit Pillars:
Relax / Renew / Detox
Mood Cleansing / Calm / Recharge
Awaken / Revive / Energize
Muscle / Joint Relief